Walnut Communications serves 7 different communities with multiple services and packages including Telephone, Internet, Cable, and Wireless. We took that challenge head-on.

Walnut Communications

Site URL:

www.walnutcommunications.com

Launched:

September 2008

Project Details:

Web site Redesign

  • Custom Designed Content Management System
  • Google Search
  • Simple Contact Form
  • RSS Feed
  • netINS Webmail Login

The Challenge

Walnut Communications, established in 1900, is a telecommunications provider that has branched out outside the reach of their own community in Walnut, and into its neighboring towns including: Minden, Avoca, Shelby, Underwood, Neola, and Persia

Thus, each town is limited to a specific range of services that vary from Telephone, Internet, Cable TV, and Wireless phone service. For ease, Walnut Communications' business model is wrapped around saving their consumers money by offering affordable package and bundles, which are not the same across the board for all towns. This is where the challenge set it in - developing a solution that could not only list each towns services, but also make it user-friendly for their customer to find the services they need.

The Solution

INS Web Development worked closely with Walnut Communications' marketing staff to make this community-based experience as user-friendly as possible. Therefore, we implemented a Content Management System, where we would separate the content specifically by town so that the visitor was located in. Yet, we kept in mind that visitors from outside the seven communities still need to be able to find the services that Walnut Communications offers. We placed an RSS Feed (from the Omaha Herald), Weather Links, and a Google Search, to make the homepage a one-stop-shop for Walnut Communications' customers.

The Result

After setting out to meet the challenges of this redesign, INS Web Development launched the fully redesigned website in September, exceeding the goals and expectations of the initial challenges we faced.

Testimonial


"We serve many communities with various products and pricing strategies and the web development team created a system that creates order for us and our customers. The design is very easy to navigate and it makes intuitive sense to everyone."

- Doug Pals, Walnut Communications